James Whitfield ACA
Director & FounderChartered accountant with 18 years in practice. Specialises in owner-managed businesses, property, and R&D tax credits.
Founded in 2014. Regulated by ICAEW. Proudly independent. Committed to making accounting make sense for the businesses we work with.
Pinnacle was founded in 2014 by James Whitfield ACA, after a decade working in regional and national accountancy practices. The experience was invaluable — and revealing. Most small businesses were being served by firms that were either too expensive to give them real attention, or too small to offer the full range of services they needed.
Pinnacle was built to close that gap. A team of qualified, experienced accountants working exclusively with ambitious UK businesses — with the processes, technology, and communication standards of a larger firm, and the personal attention of a smaller one.
Today, we work with over 350 businesses across the UK — from freelance consultants to manufacturing companies with 80 staff. What they share is ambition. What we give them is clarity.
We explain what's happening in your business, not what the legislation says about it.
You know what you'll pay before we start. No surprises, no extras.
We don't wait for year-end. If something changes in your numbers, we call you.
Chartered accountant with 18 years in practice. Specialises in owner-managed businesses, property, and R&D tax credits.
Specialises in corporate accounts and group structures. Former practice manager at a top-50 UK accountancy firm.
Payroll Bureau expert. Manages all PAYE, auto-enrolment, and RTI submissions. CIPP-trained.
First point of contact for all clients. Coordinates onboarding, manages the client portal, and ensures nothing slips.
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